The Better Business Bureau... What Is It?

Updated: Nov 21, 2019

We here at Resource Suites have been accredited by the BBB since 2012 and are proud of our long standing A+ rating. But for our rating to matter, one has to understand what the BBB is and what their accreditation means for consumers and businesses alike.

What Is the BBB?

The Better Business Bureau (commonly abbreviated to BBB) is a non-profit organization that encourages businesses to maintain high standards of conduct. Their goal? To strengthen the trust between consumers and businesses, and promote fairer business transactions that benefit both parties.Comprised of over 100 independent organizations in the US and Canada, it offers reports on more than four million businesses, including both traditional and e-commerce businesses. To maintain neutrality, the BBB does not recommend/endorse companies, products, or services.

What Does It Do?

The BBB offers two primary services to the public:Maintains a publicly accessible database of businesses, containing basic information about companies such as who owns it, what it does, how many complaints have been filed against it, and what the average consumer thinks of it.Offers dispute resolution that allows both consumers to file complaints and businesses to resolve them. On average, about 75% of disputes filed with the BBB are resolved.


If a business has been accredited by the BBB, it means the BBB has determined that the business meets the BBB’s Standards of Trust, a big part of which is a show of commitment to make a good faith effort to resolve any consumer complaints. However, businesses are by no means required to seek accreditation, and those who do pay a fee for review and monitoring. This means that some businesses simply are not accredited because they have not sought it out.

The following is a list of the BBB’s Standards of Trust, as stated by them:

- Build Trust: Establish and maintain a positive track record in the marketplace.

- Advertise Honestly: Adhere to established standards of advertising and selling.

- Tell the Truth: Honestly represent products and services, including clear and adequate disclosure of all material terms.

- Be Transparent: Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.

- Honor Promises: Abide by all written agreements and verbal representations.

- Be Responsive: Address marketplace disputes quickly, professionally, and in good faith.

- Safeguard Privacy: Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of consumers regarding the use of their information.

- Embody Integrity: Approach all business dealings, marketplace transactions and commitments with integrity.

How Are BBB Ratings Calculated?

Rankings are calculated on a scale of A+ to F, graded on 13 different points that cover everything from how long the company has been in business to how it handles disputes.There are two major ways for a company to acquire a bad rating. They can either fail to maintain high Standards of Trust, or they can directly make a mistake (such as getting trouble with the government). However, bad standings don’t have to last forever. A company can usually improve their standing by resolving any outstanding problems and sending documentation of these actions directly to the BBB.BBB accreditation does not mean that the business’s products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business’ product quality or competency in performing services.

Does Any of This Actually Matter to Customers?

Yes! The Better Business Bureau is one of the top 1,000 websites visited in the United States, and each year they answer over one hundred million inquiries about how local businesses are operating. The BBB would not have this kind of traffic volume without its reputation for being a reliable, valuable resource for the average consumer.

Resource Suites- Accredited Since 1/23/2012

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